If there’s one thing we know, it’s that Melburnians won’t let a line-up stand between them and what they want to eat. Pastries, gelato, sandwiches – you name it.

But Lune’s faithful fandom might just be the least perturbed of them all.

So, if you’re cruising down High Street in Armadale – between Kooyong and Orrong roads – early this Saturday, we can almost guarantee they’ll be there in full force. The world-famous croissanterie is opening its third Melbourne location at 8am sharp.

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And owner Kate Reid says: “Bring it on.”

It’s a return to the south side for Reid, who launched Lune in Elwood 10 years ago – before relocating to Fitzroy, then expanding to the CBD and across state lines to sunny South Brisbane.

“I’m doubly excited about this weekend because I missed the Brisbane opening last year, and I had real FOMO being stuck down here in Melbourne during lockdown.”

She’ll be on the ovens on Saturday and Sunday, which isn’t something she often gets to do these days – as she steers the business towards Australia-wide domination. “If you were to ask me what my dream job at Lune would be, it’d be on the pass in the CBD,” she says. “I love the speed and the intensity – there’s nothing like it.”

At a glance, the store is Lune all over, but the extra-deluxe design – by local architect Ewert Leaf – feels somewhat warmer than its across-the-river siblings. The beautifully brutalist space has sandy-coloured rendered-concrete walls, an abundance of gleaming stainless steel and a creamy, purply marble espresso bar. There’s also a weathered-brass counter, while display pastries sit on a colossal poured-concrete slab of a counter.

“I didn’t let myself go in there until it was finished, and I almost cried when I first saw it,” says Reid. But as much as the fit-out is a selling point, Ewert Leaf’s lavish but less-is-more approach “takes all the focus of the space and puts it all on the product.”

Come Saturday, you’ll find the cream-of-the-crop plain croissants that propelled Lune onto the international stage, as well as the almond version that now rivals it, and all the Lune classics: cruffins, kouign-amanns and elaborate twice-baked croissants. Plus, monthly specials; for the last few days of July that means carrot-cake croissants and margherita-pizza-inspired escargots.

This is just one of many moving parts for the burgeoning Lune brand: it’s also officially opening in Brisbane’s CBD later this year, and in Sydney early next year. And the team recently opened cosy (but croissant-less) wine bar Butler, also in Brisbane.

Lune Armadale opens this Saturday, July 30, at 8am.

Lune Armadale
835 High Street, Armadale

Hours:
Mon to Fri 7am–3pm (or until sold out)
Sat & Sun 8am–3pm (or until sold out)

lunecroissanterie.com