The Aussie Inner Care Brand Bringing Fun (and Function) to Fibre

Fibre supplements may not seem like the sexiest topic, but Aussie brand Yaay is here to change that. Founded by three friends who met working in the health industry, Yaay’s More Than Fibre daily supplement is designed to shift the conversation around fibre from function to self-care, helping you feel your best – both inside and out.

With a shared background in wellness and fitness, co-founders Lanny Horgan, Hilton Brandao, and Pete Nitschke have long understood the benefits of fibre and psyllium husk for gut health. The trio noticed a gap in the market: while fibre supplements traditionally focus on regularity, they can also make certain intimate moments cleaner and more comfortable. And yet, the products on the market felt dated, primarily aimed at relieving constipation in older Aussies.

By bringing a sex-positive approach that normalises backside hygiene, Yaay positions fibre as part of a holistic, stigma-free self care routine for anal play. “The options in Australia were very limited,” Lanny told Broadsheet. “There was nothing Australian owned and made, let alone anything that actually spoke to the reasons that we searched for these products, including sexual wellbeing and a desire to be healthy inside as well as out.”

Unlike other supplements that can be harsh on the stomach, More Than Fibre combines psyllium husk with aloe vera. The gentler formulation promotes healthy digestion and reduces bloating, while avoiding the urgency that some fibre products create. When taken as part of a daily routine, it can help you feel lighter and more confident – ideal for those who want a cleaner, more comfortable day-to-day experience overall.

The vegan, gluten-free blend comes in minimalist, fully recyclable packaging that feels right at home in any modern space. Plus, you won’t have to hide it at the bottom of the shopping cart: Yaay is available through discreet direct-to-door delivery, with an optional monthly subscription to ensure you’re always stocked.

Yaay’s commitment to inclusivity goes beyond the product itself. A portion of each sale goes to the Stars Foundation, supporting educational programs for young First Nations women. “[We wanted] to ensure that the business is contributing positively to First Nations Australians from inception, as [we] understand the importance of paying the rent in a country like Australia,” says Lanny.

For those looking to give Yaay a try, the code CLEAN15 offers a 15-per-cent discount on the first order.

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