From A to Z: 30 of the Best Australian Clothing Brands We’re Loving Right Now

The Australian fashion industry is constantly evolving. And a bunch of really great emerging and established brands have cemented themselves as favourites at home and overseas. A common thread throughout the local industry is to value quality products, unique design and mindful manufacturing where possible. This is evident at events like Australian Fashion Week, as well as on the streets.

It’s no surprise that Aussie brands are sought-after for swim and activewear – our lifestyle practically dictates it. But local brands offering coveted shoes, bags and wardrobe essentials are growing every season.

We’ve rounded up some of our favourite Australian clothing brands and the must-have pieces from their collections right now.

• Best for workwear: A Emery, Elka Collective, Camilla & Marc
• Best for events: Sir, Aje, Alemais
• Best for casual silhouettes: Deiji Studios, Bassike, Assembly Label
• Best for size range: Emma Mulholland on Holiday, Aere

Designer Anna McLaren’s approach is all about creating beautiful but functional pieces to keep in your wardrobe for years to come. A Emery might be best known for its sleek footwear collection, but last year the Melbourne brand added clothing to the mix. An emphasis on fabric and fit has made its range of elevated wardrobe essentials fast favourites.
Price range: $100–$850

The Goddard Pant

$450 Not all black pants are made equal. This design features side seams set a little further back than usual to create an ulta-flattering fit. The lightweight wool fabric is hard-wearing for daily use.
Material: Wool | Size range: AU6–18 | Perfect for: Smart tailoring

Buy at The New Trend Buy at A Emery

Aere is The Iconic’s exclusive in-house label. Launched in 2019, it delivers pared-back but polished additions for your capsule wardrobe. Quality fabrics, comfortable fits and a seasonless approach to silhouettes means you can rely on these pieces for almost any occasion.
Price range: $40–$200

Linen Puff Sleeve Tie Front midi dress

$170 A sunshine hue and breezy silhouette combines to create the ultimate summer dress. Wear it with trending thong sandals to work or add a pair of pointed-toe pumps for events.
Material: Linen | Size range: AU6–18 | Perfect for: Day-to-night style

Buy at The Iconic

If you’ve ever shopped for an occasion dress, chances are you’ve tried on a piece or two from Aje. The Sydney brand has fostered a loyal following for its bold silhouettes and statement-making colours and prints. But it also offers more everyday items – the recently launched Aje Studio line delivers silhouettes inspired by the brand’s archives, including denim, more pared-back dresses and subtly detailed separates. Aje Athletica blurs the line between workout gear and off-duty elegance.
Price range: $59–$745

Nostalgia denim mini dress

$425 Show your brand love with this logo-clad denim mini. It’s cut from 100 per cent cotton and fits with a scoop neckline and column fall through the body – wear it on its own in summer or layer with tees and fine knitwear when needed for the highest return on investment.
Material: Cotton | Size range: AU4–6 | Perfect for: Year-round dressing

Buy at Aje

Bold, colourful prints run rampant through Lesleigh Jermanus’s ethereal collections at Alemais. Launched in 2020, the label has quickly won over a loyal fanbase – it also recieved the 2022 Melbourne Fashion Festival National Designer Award. Instantly recognisable silhouettes are adorned with unique patterns and illustrated motifs – flowers, shells, chess pieces, spades and cacti have all appeared in recent seasons.
Price range: $145–$1500

Monte mini dress

$570 Alemais updates its iconic shirt dress silhouette with a bold new pattern this season. The floaty mini can be worn with the button-up placket completely closed or not. The puffed sleeves add to the charm of this silhouette.
Material: Ramie | Size range: AU6–16 | Perfect for: A hit of colour

Buy at The Iconic

Designer Anna Hoang knows a thing or two about understated minimalism. Her Sydney-based label Anna Quan first reinvented the classic white shirt with the top-selling Anne style. The oversized silhouette that extends into elongated cuffs has made a strong comeback this season, complete with a blue trim. You might also know (and love) the brand for its signature ribbed dresses woven in vibrant pops of lilac, lime green and blue, as well as elegant tailoring and eventwear.
Price range: $160–$1200

Penelope dress

$380 This brand signature is the definition of a one-and-done piece. Crafted from a fine ribbed cotton, the polo-inspired silhouette comes in a range of colours to suit any wardrobe. Amp up the sports-chic vibes with a pair of sleek sneakers.
Material: Cotton | Size range: AU4–16 | Perfect for: Comfort chic

Buy at Anna Quan

A go-to for everyday favourites, Assembly Label has cemented its place in our wardrobes year round. From classic denim to easy-wearing basics, smart linen or elegant silk separates and well-cut tailoring, the Sydney-born brand is always on our minds. Womens, mens and kids collections are complemented by footwear and accessories, as well as lifestyle pieces.
Price range: $30–$600

Womens Cohen Stripe tee

$50 A striped T-shirt is an all-day favourite. This green and white iteration from Assembly Label is cut from cotton with a high rounded neckline and relaxed fit through the body.
Material: Cotton | Size range: AU6–16 | Perfect for: Everyday ease

Buy at Assembly Label

There’s nothing basic about Bassike’s signature silhouettes. The Northern Beaches-born brand has made a name for itself by turning everyday pieces on their heads – think tailored pants with cut-out details at the waist, oversized denim and tailoring, slouchy tees and core layers. Each season celebrates Australian living, natural fabrics and sustainable manufacturing.
Price range: $50–$2995

Spliced one shoulder tank

$110 Revive your basics this summer with this one-shoulder tank. It’s cut from organic cotton with minimalist appeal and can be easily worn with denim, silk and tailored separates.
Material: Organic cotton | Size range: XXS–XXL | Perfect for: Basic with a twist

Buy at Bassike

Co-founded in 2021 by creative director Gabriella Pereira, Beare Park makes a case for simplicity, low-key cool and local manufacturing. Its softly tailored pieces are handmade in Sydney and Melbourne with fabrics from mills across France, Italy and Japan. This season, the label – which suited up the Matildas for their off-field uniforms – debuted denim and cashmere knits as part of its pared-back range.
Price range: $180–$3600

Cotton Jersey Glove dress

$320 Cut from cotton jersey, this black maxi captures Beare Park effortless spirit. Its low-key yet endlessly cool – style with thong sandals, statement jewellery and a slicked bun for end of year events.
Material: Organic cotton | Size range: AU4–16 | Perfect for: Timeless glamour

Buy at Beare Park

You can’t talk about Australian suiting without mentioning Camilla and Marc. A cornerstone of wardrobes around the country, the Sydney brand was founded in 2003 by brother-sister duo Marc Freeman and Camilla Freeman-Topper. Proportions are a key part of the label’s design ethos – event dresses are equal parts dramatic and flattering. The brand is also loved for its C&M Signatures, a range of tees, tanks, shirting and sweats that can be worn any day of the week.
Price range: $99–$1600

Alfven skirt

$350 Tap into Camilla & Marc’s trademark versatility with this utilitarian-inspired skirt. Deep box pleats bring movement to the mid-rise maxi that’s finished with classic tailoring details at the waist.
Material: Recycled polyester | Size range: AU6–14 | Perfect for: Modern utility

Buy at Camilla & Marc

It’s hard not to spot a Christopher Esber ensemble at events. Artfully draped and ruched silhouettes, and elegant, strategically cut out details make up the label’s DNA. Esber has a cult following that includes A-list fans such as Hailey Bieber and Zendaya. The designer was welcomed onto the official schedule at Paris Fashion Week last year, took home the Andam Fashion Award in June and recently presented its spring/summer 25 collection again in Paris.
Price range: $190–$3900

Concave Stone tank dress

$690 If you’re going to invest in an undeniably Christopher Esber design, make it this maxi. Cut from a lightweight rib fabric, it features quartz details at the waist as a form of built-in jewellery – it also comes in steel grey.
Material: Polyester, spandex | Size range: AU4–14 | Perfect for: Comfortable cool

Buy at Christopher Esber

Triangl co-founder and former AFR Young Rich Lister Erin Deering has returned to the fashion world with Deering. The brand is for all genders and offers elevated wardrobe essentials. The Melbourne label hopes to fill gaps in high-low wardrobes with its timeless jeans, bomber jackets and T-shirts, as well as more fashion-forward printed skirts and dresses.
Price range:$120–$800

More Than a Jean

$290 Dial up your denim with this fiery pair of cotton twill pants from Deering’s debut collection. The unisex silhouette can be worn tailored to fit or low-slung and baggier if that’s more your speed.
Material: Cotton | Size range: 24–30 | Perfect for: New neutrals

Buy at Deering

Deiji Studios began as a pyjama and leisurewear label. But recent seasons prove that these pieces aren’t just for homebodies. The Byron Bay-based brand’s range spans signature linen sets, cotton tanks and dresses, wool and cashmere knits, and even statement outerwear. The consciously crafted pieces have seasonless appeal and are designed to be built into your forever collection.
Price range: $69–$429

Bartack cotton-twill pants

$239 Casual pants that still look smart can be hard to come by. This wide-leg style from Deiji Studios is cut from softly structured cotton and fits with a drawcord waistband.
Material: Cotton | Size range: XS–XL | Perfect for: All-day leisure

Buy at Net-A-Porter

Founded in Melbourne in 2014 by creative director Courtney Price, Elka Collective offers understated essentials that take you from work to weekend wear. Season after season, we covet its signature denim and tailoring. There’s also a soft spot in our hearts for the brand’s day-to-night dresses and effortless co-ords.
Price range: $49–$449

Hana skirt

$249 A little black skirt is just as versatile as an LBD. This A-line silhouette is updated with faux-pearl embellishment. Wear it with a simple black tee and slides by day or take it into evening territory with a trending vest silhouette and a pair of kitten heels.
Material: Acetate | Size range: 4–14 | Perfect for: Cocktail hour

Buy at Elka Collective

As the name suggests, Emma Mulholland on Holiday oozes permanent vacation vibes. There’s a nostalgic disco bent (giving major Cher from Clueless attitude) to the Sydney label’s high-octane designs. Mini skirts, tanks and pyjama-style sets are splashed with graphic prints, bold patterns and the label’s signature Happy Hibiscus motif. Accessorise with baseball caps, bucket hats and puffy tote bags – all adorned with the smiling flower.
Price range: $90–$1200

Chunky-knit cardigan

$295 This cosy cardi is adorned with Emma Mulholland on Holiday’s iconic Happy Hibiscus design. The chunky knit is made to be oversized and comes in four variable sizes. Wear it with boxer shorts on cooler evenings for a trending touch.
Material: Alpaca blend | Size range: AU6–20 | Perfect for: Statement layering

Buy at Emma Mulholland on Holiday

Contemporary and considered. That’s the vibe of Esse Studios. The brand cuts elegant silhouettes from high-quality fabrics that dictate timeless ease. Standouts include signature silk dresses, fluid tailored pants and a collection of striking tops and classic shirting. Limited-edition drops complement core pieces and seasonal favourites to help build a lasting edit.
Price range: $190–$1050

Onus blazer

$890 Chocolate brown might be trending right now. But it's a shade that has staying power. Match with tonal pieces or pair with black, navy blue and cream silhouettes for absolute elegance.
Material: Wool blend | Size range: AU6–14 | Perfect for: Tailored foundations

Buy at The New Trend

Faithfull captures the spirit of never ending summer – any time of the year. The brand was founded by Sarah-Jane Abraham and Helle Them-Enger in 2014 and is now based out of Sydney and Bali. Each season brings a collection of collectible prints across coveted dresses, separates and swimwear. It does relaxed tailoring in neutral linens to help build a wardrobe that straddles everyday life and a holiday mindset.
Price range: $28–$610

Lida maxi dress

$360 We’ve never met a Faithfull dress that we didn’t like. This minimalist style maxi from the latest collection demonstrates why. Spaghetti straps suspend a shirred bodice, which gives way to a gently gathered A-line skirt that falls to the ankles. The khaki colourway feels fresh for spring – you could also layer it with shirting or knitwear.
Material: Organic cotton | Size range: XXS–XXL | Perfect for: Simple yet striking

Buy at Faithfull

Foemina was born from a desire to create a modern uniform that strikes a balance between feminine and masculine silhouettes. The Brisbane brand caters to the Australian climate, focussing on cotton pieces that wear and wash with ease. A strong edit of neutral hues is brought to life with seasonal pops of colour and classic prints.
Price range: $185–$495

Emmie shirt

$295 Looking for a spin on a classic shirt? This gathered sleeve style from Foemina is the one. It brings a soft edge to a timeless button down – the silhouette comes in a range of colours but we’re not over pink.
Material: Cotton | Size range: AU6–16 | Perfect for: Sharp femininity

Buy at Foemina

Friends With Frank has become a wardrobe mainstay. Its modern denim and everyday basics are no-brainers. Dresses – from signature cotton knit styles to seasonal printed pieces – work for day or night. And utilitarian outwear speaks to the brand’s Melbourne roots. A large part of each collection is made in Australia, supporting local industry and using consciously-sourced fabrics.
Price range: $65–$699

Giselle dress

$479 Dressing for summer events isn’t always easy. Friends With Frank strikes a perfect balance between timeless and trending with this floral-printed silk dress. Embrace trending butter yellow tones in your accessories – we can also see you pulling this piece out in years to come and restyling it again and again.
Material: Silk | Size range: XXS–XXL | Perfect for: Summer events

Buy at Friends With Frank

Sydney brand Hyde & Stone captures a sense of effortless luxury with its pared-back collections that focus on fabric and fit. Founder and designer Jemyma Kavanagh is inspired by her relationship with her mother and grandmother – women who taught her pattern making, sewing and tailoring but also to appreciate quality. The ready-to-wear collection is made from silk, wool, linen and cotton, which reflects the brand's idea to help customers mindfully build their collection.
Price range: $129–$1250

Classic shirt

$320 Made in Australia from Oeko-tex standard cotton, this relaxed shirt will easily work with your wardrobe. The icy hue offers a fresh take on a classic blue button-down.
Material: Cotton | Size range: AU6–12 | Perfect for: Work and weekend wear

Buy at Hyde & Stone

Jac + Jack has been keeping Aussies fashionably dressed for two decades. It focuses on perfecting and elevating everyday pieces and offers a strong collection of shirts, tops, tees, skirts, dresses and tailoring made from premium fabrics. Contemporary silhouettes bring a fresh feel to classic pieces that are designed to last.
Price range: $35–$3500

Baby tee

$80 Jac + Jack has perfected the baby tee. This ultra-soft organic cotton jersey style features a crew neckline and a cropped fit that falls just past the waistline. The body is relaxed. And it currently comes in five colours.
Material: Organic cotton | Size range: XS–XL | Perfect for: Comfortably cropped

Buy at Jac + Jack

Designer Jillian Boustred launched her namesake label in 2016. As the brand continues to evolve, Boustred remains true to her mission of crafting very wearable collections for women who want to feel comfortable and confident in their clothes. The brand recently added denim and tailoring to its rotation of signature shirting, best-selling knit dresses and special-occasion pieces. The brand works with Sydney-based manufacturers to deliver a growing edit of Australian-made pieces.
Price range: $110–$750

Felix wide-leg jeans

$380 Denim production can have a big impact on the environment. Jillian Boustered makes its Felix jeans in Sydney from 80 per cent regenerated cotton and 20 per cent post-consumer recycled cotton. The vintage wash and relaxed fit are timeless.
Material: Cotton | Size range: 0–5 | Perfect for: Conscious denim

Buy at Jillian Boustred

Lee Mathews continues to define Australian women’s wardrobes with its well-crafted pieces that focus on silhouette and natural fibres. From hard-wearing pants and shirting that can take you from 9–to–5 and into the weekend to seasonal printed dresses in ethereal cuts, there’s always something on our wishlist.
Price range: $129–1259

LM Denim jacket

$599 Taking cues from a classic chore jacket, Lee Mathews cuts this jacket from pure Japanese cotton denim. The rich indigo hue is timeless – it will only get better with wear.
Material: Cotton | Size range: XS–XL | Perfect for: Classic cover-up

Buy at Lee Mathews

Matteau’s collections celebrate quintessential Australian design. Founded by sisters Peta Heinsen and Ilona Hamer, the brand doesn’t set out to revolutionise your wardrobe. It simply wants to create beautiful pieces that carry a timeless quality and elegant spirit. Matteau’s printed maxi dresses are hard to beat. But crisp button-down shirts, signature Breton striped tees and smartly tailored trousers offer more daily wearability.
Price range: $200–$680

Straight twill trouser

$540 These tailored white pants are relaxed yet polished. They’re the ultimate solution for when you don’t want to wear jeans but a more formal suiting style also doesn’t hit right.
Material: Organic cotton, elastane | Size range: 1–5 | Perfect for: Pared-back polish

Buy at The Undone

In 2019 Oroton added ready-to-wear to its collection of much-loved bags and leather goods. Since then, fans have come to admire collections of printed silk shirts, colourful dresses and refined tailoring. Recently, the brand introduced an Everyday range – pieces largely crafted from cotton that perform function and fashion at once.
Price range: $79–$999

Teddy boxer

$159 When the temperatures really start to rise, we find ourselves looking for the coolest wardrobe solutions that are also chic. These boxer-style shorts from Oroton’s Everyday collection are cut from softly structured cotton with a relaxed fit. Wear them full length or with rolled hems.
Material: Cotton | Size range: 4–16 | Perfect for: Chic in the heat

Buy at Oroton

If you want to make a quiet statement, look to Posse. The Sydney-born label championed the “old money aesthetic” long before it became a Tiktok trend. Designer Danielle Mulham draws on classic silhouettes and reinterprets them in a contemporary way, and has seen viral Instagram moments many times over – including the brand’s stripey Theo dress spotted on Meghan Markle and the famous Emma vest donned by Sofia Richie.
Price range: $149–$549

Beryl top

$279 Posse perfects the jeans-and-a-nice-top top with this strapless silhouette. It’s made from cotton with vintage-inspired embroidery and features a peplum hem. Wear it with your favourite denim, black pants or floating skirt.
Material: Cotton | Size range: XXS–XL | Perfect for: Going out top

Buy at Posse

Scanlan Theodore is a quiet achiever with staying power. Founded in 1987 by Gary Theodore and Fiona Scanlan, the label continuously walks the line between contemporary and timeless. Directional denim silhouettes, coloured suiting and always-flattering event dresses are designed with trending appeal but will also remain firm favourites for years to come.
Price range: $200–$1800

Stripe wrap dress

$750 Scanlan Theodore engineers this classic wrap dress with architectural details. The statement belted waistline cinches the softly structured cotton-blend fabric. Finish your look with white accessories to channel vintage summer charm.
Material: Cotton, polyamide | Size range: 6–10 | Perfect for: Vintage charm

Buy at Scanlan Theodore

Bondi-born label Sir leans into a distinctly Aussie, laid-back sensibility with dreamy collections made up of lived-in linens, breezy resortwear and subtle tailoring. Its pieces bring together ruffles and feminine frills with cool cuts and clean lines; it lives somewhere between poolside chic, sophisticated island girl and effortless business casual. And don’t get us started on its flattering swimwear with playful prints and beaded details.
Price range: $60–$850

Avery Twist mini dress

$360 An asymmetric neckline and off-shoulder twist detail signal this mini dress as quintessential Sir. The artful floral print, which is inspired by ’90s ditsy motifs, will energise your summer events – the linen fabrication keeps it low key.
Material: Linen | Size range: AU6–14 | Perfect for: Retro redux

Buy at Sir

St Agni has amassed fans all over the world, namely supermodel Kendall Jenner, who regularly flexes the Byron Bay label’s minimalist designs. The adage “less is more” rings true with the brand’s pared-back sophistication. Invest in its oversized button-ups tailored to crisp perfection, slinky silk slip dresses, slouchy pants, deconstructed blazers and tanks with abstract details.
Price range: $75–$1459

Minimal tailored vest

$389 Tailored vests have been trending. St Agni makes this minimalist style from an organic cotton and linen fabric with enduring energy. Wear it matched with suiting separates or let it bring subtle masculine appeal to slinky silk pieces.
Material: Organic cotton, linen | Size range: XXS–XL | Perfect for: Borrow from the boys

Buy at St Agni

This year Viktoria & Woods celebrates two decades of bestowing Aussie wardrobes with premium denim, elegant tailoring, off-duty loungewear and standout dresses season after season. The Melbourne-based brand uses sustainable textiles and mindful manufacturing practices, and has cemented its place as a local leader.
Price range: $49–$1300

Paramount pant

$450 Pyjama-inspired pants made to be worn out of the house are our secret weapon. The lustrous silk finish on this floral printed pair keeps them elevated. Wear the wide-leg style as part of a matching set or with smart separates.
Material: Silk | Size range: AU4–14 | Perfect for: Elevated ease

Buy at Viktoria & Woods

Founded in 1991 by sisters Nicky and Simone Zimmermann, this label is responsible for cementing Australian fashion on the global stage over the past three decades. Bold dresses that celebrate personality are easy choices for special occasions. Leopard print, blooming florals and hand-drawn motifs bring charm to thoughtfully cut dresses, skirts and tops. You’ll also find refined tailoring and sleek denim peppered throughout the collections.
Price range: $175–$3500

Crush denim midi skirt

$650 Denim midi skirts continue to resurface in the trend cycle – you'll wear this full silhouette from Zimmermann in the faded blue wash over and over.
Material: Cotton | Size range: OP–3 | Perfect for: Comfort

Buy at Zimmermann

Affordability comes down to more than just the number listed on a product’s price tag. Taking cost-per-wear into consideration when you’re shopping is a good way to determine what fits within your budget. Sometimes, investing in something more expensive – especially classic items like coats and knitwear – has longer term pay off because you’ll wear them for years to come. It’s important to look at the garment’s fabrication when you’re shopping too – natural fibres generally last longer.

A bunch of great Australian brands are on a mission to craft quality clothes that take care of people and the planet. Doing your research and understanding where your clothes are made – and what they’re made from – will go a long way in helping you frame affordability in your wardrobe. Keep an eye out during seasonal sales or shop secondhand in order to buy the products you want within your budget.

Broadsheet prides itself on spotlighting great Australian talent. From emerging designers to household names, the local industry is constantly growing – this list is a great place to discover label’s like Hyde & Stone, Foemina, Esse Studios and more. You can shop directly from boutiques and ecommerce stores or look out for Aussie brands on platforms like Riise, The Undone, The New Trend and Net-a-Porter’s Net Sustain edit.

Additional reporting by Gitika Garg

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