Beauty Spot: Go-To Adds First Eye Product to Its Peachy Line-Up

Photo: Courtesy of Go-To

Founder Zoë Foster Blake is on record saying she doesn’t believe in eye creams. But the brand’s retinal-powered eye serum is a different story. Vitamin A, peptides and niacinamide are the key ingredients in this active addition to your night-time routine.

Go-To welcomed a number of new products to its peach-pink family last year: a series of chemical exfoliators, Juicy Gel cleanser and Very Luxe face cream. And the Sydney brand is kicking off 2024 with its first eye product. “I always said Go-To would never make an eye cream; I don’t use or believe in them. But a vitamin A eye serum? Different story,” Foster Blake says.

Who: Go-To
What: De-Crease eye serum
When: After cleansing but before heavier creams and oils in the evening. Start one-to-two times per week for beginners, moving to nightly use as your skin adjusts and allows.
Where: Under the eye
Why: To help reduce the visible appearance of wrinkles and lift the eye area.
How: Retinal is a potent form of vitamin A that increases skin cell turnover and promotes the production of collagen. Peptides, honey locust extract, niacinamide and mushroom extract also work to soothe and hydrate the skin, claiming to promote a smoother under eye area.

De-crease

$55 De-crease eye serum
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