After a rocky few years, The Daily Edited will soon be no more. At a general meeting on September 30, it was decided that the Australian leather accessories label would be wound up, putting an end to its monogrammed wallets, phone cases, handbags and travel accessories.
The company is yet to make a public comment on the situation, but this ending mightn’t come as a surprise to close observers. Since 2017, The Daily Edited has consistently turned over more than $23 million a year, while also enduring several high-profile stumbles.
In 2017 Oroton bought a 31 per cent stake in the company for $4.5 million. The next year TDE bought back that stake for a mere $2.2 million, after Oroton entered voluntary administration.
The following year TDE’s two founders, Alyce Tran and Tania Liu, faced each other in court, with Liu alleging that Tran has used company money to fund her personal life and other ventures. The drawn-out stoush ended two years later, with Liu taking full ownership of the business for an undisclosed amount.
The duo met whilst working at the same law firm and started the brand in 2011, evolving it from a blog into a scrappy fashion label within a few years.
“By day, Alyce Tran and Tania Liu draft contracts at law firms on opposite sides of the country,” Broadsheet wrote in 2015. “By night, they hand-press metallic initials on to leather clutches, wallets and notebooks.”
That early hustle turned into stores in Sydney, Melbourne and New York, plus celebrity campaigns starring Lara Bingle, Sylvester Stallone’s three daughters and American models Hailey Bieber and Amber Valletta.
