The Principles

Timeless style is about nailing the essential elements.

The Principles is a monthly menswear series about classic style and those fashion essentials that will help you achieve it, from those who know best. Which items should you spend more on? How can you get your suit overseas without destroying the dry-cleaner's hard work? How do you know if your clothes fit? The Principles is here to help.

The Principles: Three Menswear Basics To Wear on Rotation This Season

FashionFounder of New Zealand label Kowtow Gosia Piatek selects three key items of clothing she says you’ll wear for years to come – including a smart pair of classic-cut pants that can be styled up for work or down for days off.

The Principles: Why It’s Time To Invest in a Cashmere Jumper

FashionExceptionally soft, light, breathable and warm. A timeless cashmere knit can be worn year-round, says Jac & Jack’s general manager Rob Martell. Here’s why you should consider adding one to your wardrobe for effortless style and durability.

The Principles: Three Trans-Seasonal Staples Every Man Should Own

FashionMcIntyre Merino co-founder Ned Scholfield explains the power and versatility of a merino base layer. Plus, how to style it with lightweight pants and a confidence-boosting cardigan.

The Principles: Men’s Grooming Essentials at Home

FashionThe founder of polished barbershop-meets-modern-apothecary, Men’s Biz, shares his tips for grooming tools and practices that will keep your skin and hair fair through isolation.

The Principles: How to Nail Timeless Summer Style

FashionKloke co-founder Adam Coombes shares his essentials – from Japanese sandals to short-sleeve shirts – and thoughts on comfort dressing, “dad hats”, and more. Plus, why knitwear (and spray jackets) shouldn’t be overlooked in summer.

The Principles: Five Outerwear Staples Every Man Needs

FashionBassike’s co-founder Mary Lou Ryan on the winter (and trans-seasonal) jackets and coats every wardrobe should have, plus styling tips.

The Principles: Selecting Sunglasses for Any Occasion

FashionThe right pair of frames elevates any look. Pacifico Optical’s founder shares his tips for matching sunnies to every sartorial situation.

The Principles: A Buyer’s (and Style) Guide to Watches

FashionThe designers behind local watch label Jack and Bell on finding quality timepieces without breaking the bank, their favourite luxury brands, the smart watches worth your time and what to avoid.

The Principles: Why Wearing a Tracksuit to Work Is Perfectly Acceptable

FashionThe designer behind Best Jumpers, Dylan Best, gives us his ultimate guide to nailing “luxury loungewear” without looking underdressed. Or like a couch potato.

The Principles: Five Sneaker Trends Every Guy Should Embrace (and the Ones to Avoid)

FashionVenroy’s founding-designer Sean Venturi, a self-professed footwear aficionado, sets his sights on the styles disrupting the market, sharing a few handy tips along the way (like how to clean them).

The Principles: Tom Riley’s Guide to Suiting Up For Spring Racing

Fashion“Spend for a future wardrobe here, not just the season”, and more tips from the director of P Johnson Tailors.

The Principles: A Guide to Minimalist Dressing (and Living)

FashionAssembly Label's Daniel Oliver and Damien Horan open their wardrobes and tell us why less is more when it comes to style.

The Principles: Double Rainbouu’s Guide to Island Dressing

FashionAfter a trip to Thailand, the Australian designers take us on an island-hopping shopping spree – from jandals and $2 “emergency ponchos" to $25 T’s.