Anyone with even a passing interest in graffiti or its more sanitised cousin, “street art”, understands there are unwritten, complex and constantly shifting laws about who can and can’t paint where. In the kind-of words of Sean Bean, one does not simply paint a wall blindly.
Apparition Media – an ad agency based in Fitzroy, Melbourne’s own grungy version of Newtown – should probably know this. It makes a living painting movie and TV promos on public walls in Melbourne and Sydney.
Last week, it unwittingly painted over Colin Bebe’s iconic It’s Like a Jungle Sometimes mural on the corner of Enmore Road and Bailey Street, near Newtown Station – with a promo for Darren Aranovsky’s new thriller, Mother!, starring Javier Bardem and Jennifer Lawrence (that’s her below, apparently).
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SIGN UPLocals took to Facebook to vent their anger, resulting in an apology from Apparition today. The agency is working with the artist to produce a new mural.
After a similar Instagram post relating to St Kilda in Melbourne, it received this response from Inner West council, which encompasses Newtown, “Unfortunately Apparition Media also painted this mural over a much-loved, iconic public artwork in Newtown on the weekend: "it's like a jungle sometimes". Council did not approve the advertisement, and the display of advertisements is prohibited in heritage areas. The matter is now being investigated by Council’s Compliance Section.”
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