Up until now, Sydney fans of Aussie furniture label RJ Living have browsed its modular sofas and minimalist timber pieces online. Now, the brand has opened its first Sydney flagship in Alexandria, joining its Melbourne boutique.
“For years, our customers in the Harbour City have expressed a desire to experience the … range first-hand,” RJ Living managing director and founder David Janovic tells Broadsheet. “It’s been wonderful to see customers walk through the doors and engage with our products in a way that isn’t possible online.”
The light-filled 355-square-metre showroom gives Sydneysiders the opportunity to “touch, feel, and fully immerse themselves” in the brand’s mix-and-match style furniture, for every room in the house.
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SIGN UPFitted out with louvre shutters (a “hallmark of Australian living”, according to Janovic), timber beams, polished concrete floors, large windows and a homey feel, the open-plan space is divided by sheer curtains into interactive sections where customers can get a feel for how pieces would slot into their own homes.
The spacious layout hopes to spark inspiration and creativity too, Janovic says. Not only does it showcase RJ Living’s wide range of products, it “also provides customers with useful design information that allows them to leave feeling excited and energised”.
Browse for pieces across your home including bed frames, side tables, office desks, coffee tables, dining tables, armchairs and outdoor furniture. Plus there are lamps, vases, mirrors and other homewares to decorate.
Janovic’s current favourite? The Berg sofa at the entrance to the Alexandria store. “The striking and exaggerated curved forms make the Berg such a show stopper in any space. The corduroy fabric pairs seamlessly with the silhouette of the sofa, making it one of the most coveted RJ pieces.”
Customers can also get personalised consultations in-store for tailored advice aligning with their specific requirements, preferences and vision, as well as look through the material library to customise styles.
RJ Living Sydney showroom
17/40 O’Riordan Street, Alexandria
Hours:
Mon to Fri 9am – 5pm
Sat & Sun 10am – 4pm
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